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#Analyze #Create #Target
Plough Your Business (PYB)
Objectives
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To get your business prepared for the required maturity levels and business results.
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Identify and start activities from Phase 3 – Grow Your Business to improve the speed of improvement.
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Finalize Digital Strategy and Digital Marketing Plan.
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Define KPIs, Measures, and Metrics and Reporting.
Key Outcomes
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Finalized Digital Strategy & Marketing Plan (Maturity Levels, Base-lined Results, Customer Segments, Buyer Persona, Communication tactics etc.)
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Improved Digital Assets
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CRM Tools & Methods - built and ready for deployment
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Digital Marketing Methods/Tools/Assets deployed
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Digital Organic & Paid Advertisement Plan
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KPI, Metrics and Measurement Plan
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Social Media Strategy & Plan and
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Your Digital Marketing core team trained and ready for deployment
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