360 Degree View: What you need to know
Your Key Stakeholders are Customers, Employees, Shareholders, Partners, and Peers. They hold the key for understanding the current position of your Brand in the Market.
Stakeholder Interviews
We have to augment the Quantitative Surveys with Qualitative information. This is very vital during the Inception Phase of the DM Transformation.
Stakeholder Interview gets the human insights. They can further fortify the insights from the User Surveys. If there is an interesting insight or observation, we mark it with a follow-up tag. We further analyze, synthesize the observations and provide you with a comprehensive report.
Focus Groups
Our focus groups provide a greater sampling of feedback. Our Market Survey Experts will assist your focus groups. We will focus on the ways and means to reach your target audience. Brands, market realities, and the competitive landscape, to name a few,.
Audience Surveys
Our Survey and Analysis Framework consist of powerful tools and robust processes.
Survey questions are designed to receive the useful feedback from remote/online surveys. Survey questions include the insights drawn from stakeholder/focus group interviews.
Competitor & Peer Audit
We conduct competitive audits that focus on the top players in the digital market. This is to understand your position in the Digital marketplace. This also includes analyses ;
Web Traffic Analytics,
Social Media Trends,
Sentiment Analysis,
Topic Analytics, and
Audience Analysis.
The Survey outcomes get mapped to the SWOT Analysis. Insight-based decisions will ensure your result
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