Right questions are the critical success factor to get the right insights. Understanding and listening to the customers will lead to the right decisions. The process of analyzing is by nature a process of active listening.
Active listening includes listening to key information like;
Market needs,
Consumer behaviour,
Economic situation,
Trends & Reviews,
Competitors, and many more.
As-Is Analysis is an overview of the brand’s position on all conventional channels. This also will tell you on how that position will affect the position in the digital channels. A robust Digital Marketing practice is possible only when the analytics and the creative processes talk to each other. We use qualitative and quantitative methods to know the current status.
As-Is Analysis forms the baseline reference to measure the effectiveness of the DM Transformation.
Comments